I thought that this article about a commercial that PepsiCo was going to run during this years Super Bowl game was particularly original and creative. They got the idea from a joke in the deaf community. They have decided to go completely against the flow and have a 60 second commercial that is silent!
The idea being people that can hear (most of us) will be used to hearing to much noise from the game and its other commercials that when they hear nothing it will grab their attention. Maybe they will think something is wrong with the T.V. or that they hit the mute button. I this is such a new idea and that all advertisers have tried so much that anything new will be a refreshing ad to watch and (not) hear.
http://abclocal.go.com/ktrk/story?section=news/national_world&id=5913110
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1 comment:
sort of reminds me of the last scene of the final episode of The Sopranos!
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